Bacardi has awarded the global advertising contract for the Bombay Sapphire brand to a group of WPP agencies. This will include TV, digital and experiential advertising.
Bombay Sapphire has traditionally handled its marketing internally, although it has worked with agencies in the US and UK. This is the first time the brand has handed the whole global operation to one agency.
Could we see some interesting new thinking behind the marketing of this premium gin? Or will the size of WPP sink the brand in an unimaginative mire? I guess only time will tell.